The goal of this project was to create a package set for a health and beauty product. Instead of doing something that is seen everyday, I branched out. I chose to do an old fashion shaving kit. One that would include a straight blade razor, leather sharpening strop, silver tip badger hair shaving brush, a shaving cream soap bar, and a mug. The brand I created is called KEEN. The word 'keen', is also known as sharp and or razor edge. I felt like the name fit perfectly for this brand. I wanted KEEN to be seen as more of a modern company but with historic roots. Old fashion style with strong typographical design elements. I wanted their image to come of as clean and crisp as there product would leave your face.