Shenzhen :
Shenzhen, a brand that operates over a hundred little kiosks over the city that sell assorted bubble tea beverages and ice cream. They started only a few months ago and they’re growing quickly as their brand is becoming very popular.
The Problem :
Their current logo is a bubbly typeface that they love, but it’s incredibly hard to read from the distance and isn’t immediately obvious that they sell bubble tea at first glance. They wanted a symbol-based logo of a bubble tea icon that they can use on their cart’s signage and menu and also a wordmark that they can use for other stuff like their new ice cream branch.
The Solution And Concept :
The solution was to make a fun-looking logo with bright colors with a catchy wordmark and has a bubble tea icon in it to make It more obvious that they sell bubble tea. Also, the icon can be used as a pattern on paper and other branding materials as shown in the mockups.
