[PT-BR]
Job desenvolvido para o Dia Mundial do Gato, para a UNIGRAN (Centro Universitário da Grande Dourados).
A redação tinha o propósito de enfatizar as qualidades dos gatíneos de maneira poética, derrubando nas entrelinhas os tabus e preconceitos incrustados na sociedade.
Criação minha, ovelhinha, vulgo Vinicera e Redação da Renata Boeira, minha querida Renatinha e motion pelo ilustre videomaker Renan Saramago.
[ENGLISH]
Job developed for World Cat Day, for UNIGRAN (University Center of Grande Dourados).
The newsroom had the purpose of emphasizing the qualities of the lovely kittens in a poetic way, knocking down the taboos and prejudices embedded in society.
Created by me, sheep, aka Vinicera and Writing by Renata Boeira, my dear Renatinha and motion by the illustrious videomaker Renan Saramago.
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World Cat Day | February 17 | Drag Aside
"Cats teach us that loving is about freedom, not possession."
"That a healthy relationship is made with exchanges, not obligations."
"Cats show us that it is necessary to sleep well and sometimes have moments of madness."
"Remind us that hostile attitudes frighten and disturb."
"Cats know how to play alone."
"They don't wait on Fridays to enjoy the night and the moon."
"Cats are not servile and that bothers us, because we live in a world where love is demanded"
"Cats are masters when it comes to affection. Because when they arrive it is whole, pure and free."
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[PT-BR]
Vídeo que foi publicado nos stories do Instagram da UNIGRAN.
[ENGLISH]
Video that was published in UNIGRAN's Instagram stories.
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>>> M O O D - B O A R D <<<
[PT-BR]
Imagens usadas como base na criação da campanha. A maioria foi baixada do site unsplash.com e as demais foram baixadas na pesquisa do Google Imagens.
[ENGLISH]
Images used as the basis for creating the campaign. Most were downloaded from unsplash.com and the rest were downloaded from Google Images search.
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>>> B O N U S <<<
[PT-BR]
Se você chegou até aqui, fique com esse singelo "presente/cena pós créditos". A paleta de cores que eu criei pra essa campanha é uma homenagem ao clássico Gato Felix. Gosto dele desde os meus 3 anos de idade e o perspicaz Felix foi o primeiro gato que aprendi a amar.
[ENGLISH]
If you made it this far, stick with that simple "gift / post credits scene". The color palette I created for this campaign is a tribute to the classic FELIX THE CAT. I like him since I was 3 years old and the perceptive Felix was the first cat I learned to love.
