ABOUT THE PROJECT
By Karolina Meschino is a fast-growing inspirational brand led by the most famous influencer in Lithuania - Karolina Meschino.
Our goal was to create a packaging for a limited edition natural peachy body butter and body mist that would not only reflect a dreamy sweet smell but would also embrace self-love, confidence, and the essence of the brand.
In the brand's own words, “Freedom is a state of mind. Own it”!
DESIGN VALUE
The excerpts and the illustration on the package represent women's power, inclusivity, and self-acceptance. It is both an encouragement and a reminder to question the perceived standards of beauty, and love every inch of your body that makes you who you are.
The soft peachy colour palette was chosen to match the smell and the colour of the products, as well as, to reflect the brand’s lovely girly identity.
PACKAGING BOX
Since the product is a limited edition, it was essential to stay consistent with the peachy mood from A to Z, from the body butter and body mist to the packaging box design. Hence, we have adapted our originally created design of the packaging boxes to peachy colour tones.
