alexander trattler's profile

Louis Vuitton Modern Nostalgia

Modern Nostalgia
____________
"In a world that has been forced to pause, it's easier to reflect on the things that hold true value for us. Women's Artistic Director Nicolas Ghesquière, for example, brings to life the storied symbols of the House of Louis Vuitton. In the shoot for the "Since 1854" collection, fashion influencer Xenia Adonts and Louis Vuitton show how beautiful it is to rediscover the old and create something new from it."
 
________________________________
Condenast CNX asked me to art direct and to help them with the development and production of a
mixed media and cgi-project based on a full 3D-recreation of Xenia Adonts face, photos and a simple turntable video.
The challange was to match my 3D assets and realtime FX with footage
shot by Heiko Dreher and Maximilian Thylmann.

Studio:
Condenast CNX l Client: Vogue Germany
____________
_________________________________

Modern Nostalgia
 
Is a comprehensive concept including a short clip, a micro landing page and fashion photography for print.
 
A mixture of 3D render, photogrammetry, realtime fx and post production was used to create the project.
It was done in Maxon C4D, Blender, Touchdesigner & Aftere Effects.
 
_________________________________
__________________________________________
 
Here you can see some different image related distortion examples created in touchdesigner.
There is also a making of video below how the patch was made.
_______________________________________________________________________


I created a different look for the key-visual, a mix between 3D geometry, artefakts and some oldscool greenscreen vibe.
There is also more making of material below, this was only C4D.
_______________________________________________________________________
"New creative ideas come from breaks from the digital world."
_______________________________________________________________________________________________

This part is more about the CGI and my fit to the really great photos.
I did the recreation of the face in Blender, which offers a lot of easy features to work with.
_______________________________________________________________________________________________

The shot on the left was never released, i like it though.
_______________________________________________________________________


CREDITS

Fotograf: Heiko Dreher 
Talent: Xenia Adonts 
Creative Director: Christine Bierhals 
Junior Art Director: Jan Lachenmair 
Concept Lead: Diana Alemann 
Interview: Annemarie Gassen 
Producer: Radina Koleva & Yvonne Moser 
Haare & Make-up: Arzu Kücük Set-Design & Styling: Marvin Unger 
CGI: Alexander Trattler 



_______________________________________________________________________


____

Thank you very much!


My Instagram


Likes and comments are welcome!

___
Louis Vuitton Modern Nostalgia
Published:

Owner

Louis Vuitton Modern Nostalgia

Published: