AFTERGLOW,
Conceptual revamp on HK government initiated design
“Incandescence” is a physics phenomenon refers to a metal being heated to a certain temperature and forming visible light. The hotter the metal is, the softer it is, and a brighter light formed from the phenomenon, so Incandescence usually appears when forging a metal, as the worker needs to heat the metal to its softest point so as to reshape it.
This project uses the notion of incandescence as a metaphor to represent the status of Hong Kong people’s current sense of identity, being at the moment in its least solid state. But what could become the focus today is what happen "after (the) glow", how the citizens continue to manipulate and reshape their own identity: good “craftsmanship”
can change the most unstable sense of identity into the toughest one. So all the design outcomes are being embossed on metal surface.
Through conceptualizing the idea without the strict limitation from government-initiated design (passport, banknote etc.), “After-glow” aims to be a media that can let HK citizen reflect about our own sense of identity.
白熱化，指事態發展到最緊張關鍵的狀態。這個名詞源自一個物理現象—白熱。在煅造金屬時，工匠要把金屬加熱到白熱才開始塑造。金屬愈熱愈不堅硬，能方便工匠將之塑造成不同形狀。是次設計以白熱為概念再設計香港政府的設計出版物（如護照，銀紙等），希望打破政府出版物先前嚴格精密的規則，表達香港人的身份認同已到達最關鍵的階段，一個雖然最不堅固，但也是最能被重塑的階段，並給予觀眾一個對作為「香港人」的身份反思的媒介。
Proudly to announce Afterglow has won the Taiwan Golden Pin Concept Design Award 2020!
Thank you for everyone who have supported the work!
郵票 POSTAGE STAMP —— 社會 Society —— 社會氣氛 Social Atmosphere
銀紙 BANKNOTE —— 經濟 Economic —— 經濟發展 Economic Growth
護照 PASSPORT —— 旅遊 Tourism —— 夜景 Night Scenery
基本法 BASIC LAW —— 政治 Politics —— 香港核心價值 Hong Kong Core Values
身份証 ID CARD —— 個人 Person —— 個人身份認同 Personal Sense of Identity
SPECIAL THANKS
Amy Chow Yuen Mei
VAN-EENOO Cedric Florent
Brian Kwok Sze Hang
Carman Chan Ka Man
Wise Yung Shing Yau
Metal Finishing Department, HK Polytechic University
Mr Lee (IC)
Mr Keung (IC)
Mr KU (IC)
Po Wah Neon Light Co.
Printing Room
Print Plus
Group Amy
Class Communication Design (2019 Graduation)
