This is a re-design of the Brooklyn Museum. I am inspired by what they do, especially the sketchbook project. While their brand design at the moment is sophisticated and elegant, I was motivated to give them a more lively feel. The museum not only hosts galleries, but also interactive creative community projects. So, it was important to me that their vibrant community driven energy came through in this new design; yet keeping it clean and simple, because the real detail comes in with the art they showcase. Their own brand needs to stand out, while not overshadowing the art they share.
The idea of a website fitted into a circle is something I haven't seen before. This would be for the main landing page, while the linked pages would have a more standard, readable design, because they do host a lot of content that needs to be legible and easy to navigate. This new reactive circle landing page design serves everything on a simple plate to the user upon their arrival to the site. The lack of clutter with images and body text allows the user to interact with a clear and focused mind, while being introduced to more necessary text and images as they explore the website.
I needed the new business card design to be something that would stand out in your wallet. A tiny piece of paper is inherently forgettable, so it was important that the design was vibrant and bold like this to be remembered.
This new re-design stays sophisticated, while introducing their playful creative community energy. I payed close attention to the balance of round and sharp shapes, the complimentary fonts (by Klim Type Foundry: Maelstrom Collection, Domaine Sans Collection), and colours, to create an atmosphere that is lively while also remaining grounded and elegant.