Campaign concept 100% created by me, including photos, graphic design and promotion.
The second edition of the campaign ran during Christmas time 2016, in an effort to eradicate homelessness in Dublin, Ireland. Donating to the cause entrants could win a Fábio Gibelli photo canvas print in the end of the campaign through a raffle. The total money raised went to Focus Ireland and helped them provide a meal, safe place to sleep, hot shower, training and education to countless people in Dublin.
