Since the debut of the first ASUS TUF motherboard in 2010, the TUF brand has grown into an extensive range of motherboards, graphic cards, laptop and desktop PCs, cases, mice, and more. The TUF Gaming logo had minor updates over the years but never adopted a comprehensive visual identity system. We set out to change that.
The new TUF logo, comprised of clean geometric design elements, communicates the dependability and stability that defines the TUF Gaming series. The logo, inspired by armor and cargo themes, appeals to a broad demographic of gamers.
The TUF Gaming visual identity system uses motion, color, typography, and other visual elements in design unique to the brand. Our logo and The Badge element emphasize modernity and ruggedness and enhance our brand image of stability and durability.
These elements work together to create an immersive brand experience and culture for our users to enjoy.
Thank you!
For more information,
read about us on our website asusdesign.com,
or follow us on IG @asusdesigncenter.
Graphic Design and Photography: Adobe Photoshop 2021, Adobe Illustrator
Motion Design: Adobe Premiere, Adobe After Effects
