CLIENT // Lucy's Bar & Grill
YEAR // 2021
TYPE // Brand Identity, Print Collaterals
Lucy's is a staple of High Desert dining, famous for its eclectic international mix of cuisines and flavorful drinks. As the tourist scene in Joshua Tree continues to thrive, driven primarily by bohemian-minded millennials who come for the unique experiences that this area has to offer, our goal was to strengthen the brand's image as an authentic, interesting, off-the-beaten-path dining and drinking destination with strong western and old-school Americana vibes.
