Vesta, goddess of hearth, was all about celebrating life
in an authentic and humble way.
Vestafest is a modernized take on that.
Celebrating light over darkness.
Celebrating hope.
Cleansing by “burning” the bad energies
Celebrating hope.
Cleansing by “burning” the bad energies
or memories of the past.
Design elements:
The meaning changes as the color changes.
The Graphic System:
It’s simply based around using “fire” to turn negative sentences into positive ones.
Vestafest is a five-day fire festival.
The days progress from small flames to bigger flames, ending in the ceremonial burning
(or cleanse) of an installation that changes from year to year
1. Bonfire
2. Object purge
3. Fireshows
4. Fireworks
5. Burning the installation
2. Object purge
3. Fireshows
4. Fireworks
5. Burning the installation
