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    In October 2013 Zila launched a new product called Rotadent Contour. Rotadent is an electric toothbrush with a 25 year history and a cult followi… Read More
    In October 2013 Zila launched a new product called Rotadent Contour. Rotadent is an electric toothbrush with a 25 year history and a cult following. To rollout the completely redesigned Rotadent, Zila's in-house marketing department produced logo design, packaging, product brochures, videos, advertisements, training manuals, a website, photography, 3D animation, launch kits, direct mail, shirts, and tradeshow booth design. The theme connecting these items was "Do the math," an idea that highlights the features that makes Rotadent Contour revolutionary. Rotadent is the only brush that can claim 360 degree rotation, over 4,500 bristles, and 1,350 revolutions per minute. These numbers are displayed prominently throughout the launch materials. Partners in the launch include several Colorado companies including Moxie Sozo, Definite Productions, Cambon Studios, and Syncroness. Read Less
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