Dead Time
Identity design concept for a bottle shop called Dead Time; brewery slang for "drop everything and drink".
As the name states, Dead Time is brewery slang for 'drop everything and drink' which means it's time to sit, relax and enjoy the taste of a hard days work.
The identity, muted colour palette, loud typography and mixed media style illustrations all combine to create a flexible and innovative brand. Headlines are big, bold and loud with sentences that get straight to the point. There's no beating around the bush with the personality of this brand.
