SlyFox
Coffee Roasters Packaging
Targeting the young, hip, and more socially conscious market, I wanted to encompass Earth and its place in the cosmos. I drew inspiration from space, nebula, constellations, and galaxies to create a package system that was sleek yet fun and memorable.
Mood board displays the mix of rich earthy tones and dark space, tying earth to the stars. A playful fox incorporates the brands name and logo. Stars scatter across dark hues while galaxies imitate the movement of creamer in a fresh hot cup of coffee.
Simple and clean lines with a nod to traditional coffee colors and labeling.
Emphasis on location of both coffee beans sources as well as SlyFox home city of Brooklyn, NY.
All necessary and desired information without overcrowding.
Simple lines and colors for less clutter and chaos.
Easy to read text.
Spotlight on each flavor and its origins shows pride in sourcing its beans.
SlyFox message of supporting family farms pushes the brand personality.
Each varieties packaging displays a different image from the Hubble telescope, reflecting the color palette of the design. Colors darken in gradient as roast deepens with rich browns and black in the darker roasts and creamy blues in the lighter.
Real NASA Hubble telescope photography.
Endless image possibilities as well as color combinations.
No stale unchanging imagery, yet no brand confusion at market.
An organic moving contrast to the sleek clean and simple lines of the package.
