The concept for this toy came when I was studying games kids like to play, what got my attention was the fact that the one of the most popular game kids play is hardly recognized as an “official” game, it doesn’t have a name. The kids are not playing hide and seek, kick the can or Barbie. They are playing with furniture and other common items from around the house and putting them together to make houses, castles and caves.
The concept is about making toys for this unusual but widespread game to allow the kids to easily put together everyday objects around the house in a fun and creative way and at the same time making this game a real “official” game.