Harry Potter A History of Magic main campaign image
Harry Potter A HIstory of Magic large format signage for The British Library shop window
Social media teaser content
Harry Potter A History of Magic external campaign: London Underground 16 sheet ad and exterior billboard ad
Harry Potter A History of Magic large format signage
Harry Potter A History of Magic book cover
Harry Potter Snapchat filter, supplemental site signage and New York exhibition adapting my original graphics
Challenge
Harry Potter! but not the movies... only the books and the actual mythological items from the Library’s collection that inspired J.K. Rowling to create her spellbinding universe.
The creative had also be approved by external stakeholders Bloomsbury Publishing, the
Blair Partnership (her agents) with input from Pottermore (official Harry Potter fan site).
Considerable consideration had to be given to this co-branding along with Google
Arts & Culture.
Blair Partnership (her agents) with input from Pottermore (official Harry Potter fan site).
Considerable consideration had to be given to this co-branding along with Google
Arts & Culture.
It would be the biggest exhibition the Library had ever produced with a global audience
and be a flagship Visit London attraction, so absolutely no pressure.
and be a flagship Visit London attraction, so absolutely no pressure.
Solution
A delicate combination of mythological collection items from the collection alongside iconic illustrations associated with Harry Potter series. No Daniel Radcliffe or Emma Watson.
All stakeholders were adamant Harry Potter’s face should feature in the poster however the further options we explored the less consensus we got until almost out of desperation I
presented this route, that I loved but which didn’t include him.
presented this route, that I loved but which didn’t include him.
The Phoenix flies above a page taken from a medieval manuscript on magical creatures and features the word ‘fenix’ so a neat historical cross-over and a wonderful texture for the
background. This campaign image has now become part of the official Wizarding World. At the end of its sold out run I packaged up the artwork and sent it over to New York as an ongoing global exhibition that headed off to the USA, then Japan, so it lives on.
background. This campaign image has now become part of the official Wizarding World. At the end of its sold out run I packaged up the artwork and sent it over to New York as an ongoing global exhibition that headed off to the USA, then Japan, so it lives on.
