Espaço Princess is a e-commerce for clothing brand inspired by street style, for stylish people, who are confident and full of attitude. It was designed by two friends with the following purpose: dressing goes beyond fashion, it is a lifestyle. The #princesspower represents this: what you feel and think printed on clothing. The brand completed 10 years, so we thought about the brand redesign and the new stationery, creating an updated identity with the stylized visual elements used, expressing the communication and digital experience of the digital brand and the physical store.
