Garantex cryptocurrency exchange exists since 2018 and is number one on the market. However, during the first years they weren’t working on their branding.  

In 2020 the client asked our agency to work on brand positioning and develop a new visual system that would help consolidate the brand's leading position on the market. 

Today cryptocurrency is not something mystical or romantic, just another convenient payment method. Garantex is an easy, fast and reliable cryptocurrency transaction method. Every day the service gives people the opportunity to earn from not only on cryptocurrency trading, but also on buying and selling code. 

After we formulated the positioning (“people’s cryptocurrency exchange for those who know”), we proceeded to creating the visual style for Garantex. The new style inherited the letter G and colour green from the old identity, however, we decided to turn the G into a refined arrow-like avatar that would symbolize reinvention and total reboot of the brand.  

Nowadays we communicate, shop and learn online, and money operations are no exception. Any digital interface has common elements like buttons, blocks, icons, bubbles that we have based our identity on. We also digitized the main elements of identity like the colour palette and logo. 

Besides the new visual system, we worked on the website concept and exhibition materials. 

Project team:

Egor Myznik - Head of Design

Ekaterina Palshina - Head of Strategy

Darya Bizyaeva - Producer

Andrey Zhaglin - Art Director

Alia Karnaukhova - Designer

Garantex team