Quite challenging this work because each coffee shop has a different essence, impression and message. In Indonesia especially the city of Jakarta has the characteristics of dense working hours and the lack of green space of the city. It provides opportunities as well as challenges, how to create a solution to the condition. Akroma studio discussion with the owner of the Golden Kopi, in this discussion found some insights to make the initial foundation of this brand. This insight is some of how to present a shop that can provide an atmosphere like home, How to provide warmth in the midst of the "hiruk-pikuk" of Jakarta. Akroma represents a wolf, it has strong loyalty and brotherhood. The shape taken is a small family of wolves sitting. this describes the personification of two people who are sitting after work from 9 to 5 o'clock. they're waiting for a little spare hour. Each shop can have a different effect, but everyone feels like they have a family in The Golden Coffee.
Branding by Akroma Studio
Collaboration with Laruye Creative
Producer : Raka Arizal & Kukuh Anjasmara
Art Director : Aji Setiawan
Graphic Designer : Farkhan Fahmy
Malang, Indonesia, 2020
