To expand retail distribution and invite more consumers to explore their fruit-forward wines, Oliver Winery called on Affinity Creative to carefully and delicately evolve the look of its foundational line of wines, known as The Soft Collection.
The revamped packaging, designed by Affinity Creative Group, has been enthusiastically received in the marketplace, attracting new consumers while strengthening its positive emotive connection and bond with existing loyalists.
"The Affinity Creative team adeptly balanced a fresh, new look with the need for continued brand recognition. We are so pleased with the results of the project." - Julie Adams, President.