Pony – Don't be a d*ck | lg2


Pony is a socially engaged artist based in Montreal whose designs are worn by fans all over the world.

To launch her new mask collection, Pony faced two main challenges: increased competition from other designers (one of her major competitors is located 300 metres down the street from her boutique) and overall “mask-awareness” fatigue.

In this context, how do you sell masks to people who are still not wearing them properly if they wear them at all?



Pony – Don't be a d*ck | lg2
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