In a nutshell
tackle aims to be a community-owned experimental project for designers seeking to take climate action through their work. It was created in response to feedback consistently received during the UK Climate Designers events: designers felt they kept coming short of taking any real climate action—and were not able to find an effective way around it.
As part of shaping the initial idea into a community-owned project, I got involved with designing the logo and identity system for tackle. My strategy focused on creating a dynamic, energetic and fun look and feel by using a modern typeface, neon colours and emojis as main graphical devices. Overall, I deliberately chose to keep the usage rules for application simple in order to make the identity accessible and easy to apply for anyone in the ClimateDesigners.org community who will decide to be involved in the project.
Services
Ideation, Logo design, Brand identity design, Graphic design
Dig Deeper
Browse tackle's workshop slide deck (external link)
Browse tackle's workshop slide deck (external link)
Join tackle and take action (external link)
The co-design workshop
In order to bring tackle to life, we designed and hosted an experimental co-design workshop aimed at laying a solid foundation to empower designers from the ClimateDesigners.org community to bring down the barriers (well, at least some of them!) keeping them from taking effective climate action. This has taken the shape of project ideas/creative prompts for climate designers to "design their way out" of feeling stuck when it comes to using creative skills to fight the climate crisis.
After this very hands-on launch, the hope is to see tackle evolve into a truly community-owned project, with climate designers taking ownership of these project ideas and develop them into real life climate action.
Services
Strategy, Workshop design, Copywriting, Marketing, Graphic desig
Credits & special thanks
tackle's ideation, workshop design and follow up initiatives have been made possible by the invaluable collaboration of eco-conscious interior designer Alicia Storie and service designer Laura Duarte
