Segafredo - Tokyo Original Blend Coffee
Japanese Coffee Packaging
During summer 2020, Zoogroup, a singaporian agency contacted me to work on Segafredo's coffee packaging for the japanese market. I had to create 2 main designs with two different versions for both of them.
The idea was to make eye-catching designs that represent Japanese culture in its modern approach.
What we think about when we visit Tokyo. The manga robot and the Tokyo street filled with neon lights seemed to be natural choices.
The first packaging was for regular beans and the second for individual drip coffee sachets.
One brighter and one more contrasted, one for the classic beans and one for the ground beans.
I've also declined illustrations for t-shirts and more.
Thanks to my friend Clara Gaby-Rose who now give me a hand on my Behance projects.
And thanks to Zoogroup for their trust, especially to David Lim.
To know more about my works, you can take a look at paihemestudio.com
Thank you for watching ! 🔥
Prints, t-shirts and stickers available on my shop !
paihemestudio.com
