VISUAL IDENTITY FOR TRAFFIC DESIGN BIENNALE OF URBAN ART & DESIGN 2020
Ambient advertising | Event promotion | Community relations | Social activation | Production | Publishing | Editorial design | Graphic design | Writing & editorship | Social media | Photography
WHEN LIFE GIVES YOU LEMONS, MAKE LEMONADE. WHEN IT GIVES YOU A GLOBAL PANDEMIC, MAKE… WHATEVER, JUST MAKE ART.
The 2020 Biennale was not what we expected it to be. The 2020 branding had less of a chance to be implemented as a paper guide and more likely to unfold unto the digital world. Subsequently, this year we focused heavily on social media communication, finding this to be an opportunity to try out new outlets, like an animated poster.
The 2020 Traffic Design brand’s aim was to show off ideas emerging in the field of public art. In the past few years the festival took a turn, steering from murals to sculpture and architectural detail. To reflect this change and tell a story about the Biennale’s main theme — play in urban spaces, our design team came up with a unique mascot — monkey bars shaped like a dome with a smiley face. The key visual was inspired by technical documentation necessary to implement spatial structures in public spaces, so it emerged as stylistic based on greyscale accompanied by vast, white backgrounds.
Facebook online event covers
Instagram layouts and communication
A GLIMPSE INTO TECHNICALITIES
The aim of our key visual was to emphasize the process of creating a piece of public art, from start to finish, as this was also the main theme of the Biennale exhibition. It took place in our gallery, highlighting the process and conceptual background behind every piece. The design of the exhibit was in line with the rest of our communication and all the essential information could be viewed from the street thanks to an extensive window graphic. The show, titled “Playing with context”, can be viewed also in a digital format at Google Cultural Institute.
Exhibition at Traffic Design HQ
Window graphics designed to be viewed from outside
Illustrations and a map of Biennale’s public art spots