The existing brand had a generic font logo, that together with the generic colour and a limited palette, failed to give the law agency a distinct brand. The webpage had too much text, and the imagery and graphics conveyed a cold and distant brand presence.
We started work with creating a logo for Sørlandsadvokatene. Research showed us that a little distinction would go a long way in the visual landscape they are competing in, so we decided to create a monogram. A monogram conveys both conservative trustworthiness, and gave us the opportunity to create a noticeable symbol that would stand the test of time.
After extensive pencil sketching, we drew a board of potential monograms in Illustrator, and together with the client chose one to create the brand around: