The philosophy of the brand is that young girls and women can look stylish, dress according to the latest fashion trends, but at the same time look modest and decent.
The main adjectives with which the brand is associated are youth, youth, femininity, elegance, modesty.
The logo was based on the image of a lilac flower as a symbol of youth, spring, youthfulness, purity, mercy, and freshness. The logo shows Eastern motifs, which is associated with the origin of the female name "Nadiya" and the fact that the lilacs were born in Persia.
