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    A project carried out with the intention of informing people of the bystander effect, how it happens, its repercussions, and how to avoid it. E… Read More
    A project carried out with the intention of informing people of the bystander effect, how it happens, its repercussions, and how to avoid it. Easy-to-comprehend posters, flyers, and a manifesto were created to help people understand the bystander phenomenon better. Read Less
The bystander effect (also known as the Genovese Syndrome) was first researched on after the case of Kitty Genovese's murder, where it was said that her neighbours heard her cries for help, yet were completely unresponsive.
The bystander effect happens when individuals do not offer any means of help to a victim in an emergency situation, mainly because other onlookers are present. It is a social psychological phenomenon where the greater number of bystanders there are, the less likely any one of them is to help - the presence of other onlookers and how they react determine how an individual would respond.
It is prevalent in our society and the awareness of its causes must be brought to light.

For this entire project, I took on a quirky and slightly morbid illustration style to convey my message. It's a serious topic to put across, so I wanted to make light of it in a humorous but sophisticated way and also have its morbidity show through to stick with people.

(Research was done to prove that visuals, combined with humour & the shock factor, would leave an impression on people.)

The Design Process Chart
A brief summary of my planning, research & process for this project.
Based on research done, I concluded that a great way to get the message out there would be to
give out a little booklet with visuals to get the attention of people and have easy-to-read information about
the bystander effect on it. I split the booklet into three sections: Causes, repercussions & the what-to-dos
The many causes of the bystander effect:
(Reasons people end up not helping someone in need)
The repercussions of the bystander effect:
A what-to-do guide for emergencies:
(first-hand data & research done before translating it all into the visuals above)

Here are visuals of the consolidated results taken from the conducted interviews & questionnaires which were done to gain a better understanding of what people generally felt about helping someone in need, and how they would go about doing it.
These tests were conducted to show that visuals help all people - whether visual, auditory or kinesthetic learners -
absorb information better, proving that a good method of conveying a message effectively would be through visuals.
A manifesto was designed to encourage people to take a step up & make a
pledge to fighting the bystander effect in the case of an emergency situation.
Those who pledged their names on this list were given a little card as a reminder.
The Lasalle Show 2012