Objective: Improve and streamline Bid flow usability and logic by simplifying the process to enable buyer efficiency and velocity, as well as mak… Read More
Objective: Improve and streamline Bid flow usability and logic by simplifying the process to enable buyer efficiency and velocity, as well as make the look and feel of the site consistent with the rest of eBay.com.
Outcome: Teamed with content strategist to create a consistent, easy to understand user experience • Utilized the eBay pattern library for consistent messaging throughout • Moved page to an overlay to enable customers to quickly and conveniently view the countdown timer, shipping and minimal cost presentation, as well as bid without leaving the product page • Reduced length of unnecessary steps in flow with succinct, easy to understand content and dynamic interactions • +1.1% GMB impact for overlay implementation Read Less
