I have been commissioned by Madrid city council on developing a campaign on promoting the southern and eastern of Madrid neighborhood. I've created the whole project which include naming, slogan and the entire graphic identity.
The graphics are based on scenes that represent each of the 8 areas of the plan.
These scenes merge into each other, resulting in a colorful illustration. Each area of the plan has a color assigned, which allows it to be clearly identified.
The main idea of this campaign was to create a vivid and lively yet simple graphic to brighten the environment and cheer up the citizen of Madrid.
