In 2006 I launched Suissa Computers at the IIDEX/NeoCon show in Toronto. As a marketing choice, this decision was made to position computers in a new category. Computers have always been the stuff of the engineer. Since the 1980's when the current box form factor became the norm, not much has changed. I sought to redefine computers for the home using design thinking. Computers were becoming the centre of the home and needed to provide people with a visual vernacular which spoke of their emotional connection. The idea that the computer should be as beautiful as the memories it stored led to a number of designs. The choice to use wood as a key element was designed to force people to want to touch technology in a warm way. Styling had it's roots in the 1950's but spoke of a future where mass production was personal.

Suissa Computers as a company, it's product offerings, it's marketing, promotions and experience were all designed as if they were a multi-faceted product. I wanted to create a successful company, one that was profitable and created clients. But, I wanted to design a company that would get me noticed for my designs, my insights and my innovative business sense.

Design Thinking the business as a whole allowed: Two press releases + 2 trade shows to = this much coverage... http://www.suissacomputers.com/mediaHome.htm from the end of 2006 right through to the end of 2009.