Cutting shapes in the Ready-to-drink category

The RTD market is booming in Australia, growing around 3% annually. Inspired by the constructivist art movement, The Volsk premix range was built on the success of Volsk Vodka. The tasty look builds on these recognisable equities while adding energy and a bold confidence for a younger, switched-on consumer.

- Brand Positioning

- Brand Identity

- Packaging Design

- Brand Story

- Illustration