A collection of daily observations created between April - Dec 2020 capturing our adaptations to new routines and changed lifestyles.
Conceptualised and created for Curefit, the artworks cherish the small, everyday moments that transition from staying completely indoors, and pursuing hobbies to stepping outdoor in current times.
The idea is to turn this into an interesting coffee table book with anecdotes and narrations from our observations celebrating the human spirit and adapting to the new normal.
The complete series can be viewed in the Instagram handle the new normal.
Festivity in the air! Clearing the clutter of the home and getting set to welcome the festival of lights
Weekend Get away - After a packed week of work, online meetings, nothing more refreshing than jumping on a saddle to explore trail
Made in Heaven - They say marriages are made in heaven. You can celebrate it now, in the comfort
of your homes
Sketches and Colour Explorations
Initial creatives highlighting hobbies, creative pursuits while staying indoors
Concept and Idea - Ankit Nagori
Concept Direction - Pritesh Jain, Prachita Pujari
Creative Copy - Anisha Tandon
Creative Direction/ Illustration - Ranganath Krishnamani