During the holiday season, advertising agency Leo Burnett wanted to encourage people to take a break from their devices and connect with the people they love. So we designed a special box that uses a phone to unlock a beautifully designed deck of playing cards. Then we simply asked people to ‘play’ and make memories with those who matter most.
Agency: Leo Burnett
Chief Creative Officer: Judy John
Creative Director(s): Judy John, Lisa Greenberg, Ryan Crouchman
Art Director(s): Mary Soroka, Chris Brown
Copywriter: Rica Eckersley
Agency Producer: Kim Burchiel