DARU
HEALTHY PRODUCTS
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01
Creating the brand
Imagine a place that you could be able to buy without worry, without anyone fooling you. Everything is ethical, sustainable, delicious, the best. Where you can trust with your eyes closed that it is neither expensive nor cheap, it is fair. This is DARU.
We were approached by visionaries owners of DARU to give an identity to this new business, and the characteristics we needed to go through were clear: a direct, honest, simple and true brand!
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02
To create DARU products, we decided to escape the obvious. We ignore the traditional images loaded and the excessive amount of superfluous information, and create something lighter, that interacts with the consumer and still takes the opportunity to exercise the mind (it's true, lol).
Each label presents a kind of crossword puzzle, an interactive activity that invites the consumer to better understand the product and what is inside it. The idea here was very clear: talk more and convince less.
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03
The result
The result of everything was a beautiful production line, which values the product and its ingredients. DARU understands that being, thinking and acting in a sustainable way is a duty of every company, and works with a sustainable supply and packaging chain, and also has a discount program to reuse product bottles. Cool huh!?
