Every July 1st in Quebec, nearly a quarter million residents have to move on the same day due to a city regulation. It's chaos. This year, IKEA was having a furniture sale the week before Moving Day. But how do you get people to buy furniture before they move?

By showing them IKEA is easy to move. We positioned IKEA's most unique feature - their flat-packed, boxed furniture as the greatest moving day benefit. The results? A 31% increase in store visitors the week before Moving Day, a 36% increase in sales, and, of course, an easier Moving Day for everyone.
IKEA Moving Day
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Mary Soroka

IKEA Moving Day

Every July 1st in Quebec, nearly a quarter million residents have to move on the same day due to a city regulation. It's chaos. This year, IKEA w Read More
26
529
1
Published: