Gaphic system and rebranding for LAP / Theater festival /
A festival called Panorama was born in the city of Olot (Catalonia, Spain) in 2002. This festival brings together different types of shows, including theater, music and dance performers.
The name of the festival changed to "L’Altra Programació" (The other Schedule) in 2011 and it stayed like that for nine years.
This project, executed in 2020, consists in a rebranding and the creation of a graphic system for the whole season
2020-2021. Looking for a fresh and striking image, based on versatility and movement.
The development of the posters was based on mobility and versatility. Since the theater has the possibility of modulating the position of the stalls and the location of the audience at the mercy of the play.
In order to represent said movement, the information of the posters as well as the images, vary in position.
The header posters of the season are divided by stations, assigning each station a rapidly identifying color and a paraphrase of a relevant quote within the scenic world.
Fall. Based on Hamlet. "Ser o no ser, esa es la cuestión" ("To be or not to be, that is the question").
Winter. Based on Cyrano de Bergerac. "Cantar, soñar, estar solo, ser libre" ("Sing, dream, be alone, be free").
Spring. Based on Calderón de la Barca. ¿Qué es la vida? Un frenesí. ¿Qué es la vida? Una ilusión.
("What is life? A frenzy. What is life? An illusion").
Thank you! :)
