Concept was devised to dovetail with the Blue Cross Blue Shield national campaign.
Select branded Print and Digital materials for the over-65 market are shown.
In addition to this comprehensive brochure (that provides an overview
of each of the six Louisiana areas), six additional brochures were produced
that provided more in-depth information on each of those individual areas.
Double truck newspaper wrap with urgency messaging.
Branded Facebook Carousel and static ads displayed during AEP.
Branded Facebook Slideshow and Digital Display with urgency messaging.
