We created a collection of accessories for Slowear, an Italian menswear brand, focused on vintage details that link and enhance the four brands. The accessories developed embodies the concept of inspiring a younger consumer, the skills of sartorial style and ‘how to be vintage.’ The colours, prints and fabrics range are an accessible modern interpretation of classic elements. That also increases the brand awareness of Slowear, whilst retaining a timeless aesthetic combined with innovative packaging, guides and interactive features.
a QR code and a classic step-by-step instruction are printed in
the packaging for each products.
the QR code leads to a special section in the Slowear website where
an instruction video is provided
Our work was chosen by the Slowear company to be developed as
"The LookGood Series" where we then proceeded to shoot ten practical video clips using stop-motion technique to illustrate a step-by-step fresh etiquette of Slow style. Our work is now published on the Slowear Journal and can be accessed through this link
