Our tone remained matter-of-fact (as per the brief), although we chose a much more heartfelt angle for the television ad execution. We wanted something genuine rather than something witty with a punch line. This wasn’t necessarily out of personal preference but was done with a strong focus on the target market and client. Tracker proved that heartfelt TV advertising works for the core product, but we felt that their treatment was not authentic and that the premise was fairly unbelievable. We’ve created something in a different vein with our TV execution.
 

Our web banner was designed to be eye-catching, which is very important when cutting through the clutter with web mediums. We’ve also included a ‘scroll’ mechanic that we feel is a fresh approach. The primary purpose of the web banner, as with all of our other advertising elements is to direct traffic to the main Altech Netstar site.

 

 

As to the site, we felt there was a definite need for simplicity, and so our revamp has been done with the intention of creating a more user friendly and aesthetically pleasing experience, while also introducing a strong platform for our concept to tie into.
 

Finally, we designed and produced a folder that is to be used for important, car-related documents. This would be given to new Netstar clients upon subscription. We wanted to create something functional that worked strongly in-concept. The utilitarian nature of cars and the way we view them, combined with the emotional stress and sweat of the up-keep process.
 

The goal with this brief was to produce good work that we believed in, work that the client could get behind immediately, without having to make allowances for impracticalities.

 

We wanted to make a solid campaign that would work for a more corporate sensibility.