To help modernize Virgin Mobile's brand and aesthetic across the country, we created a dynamic anthemic piece and updated visual library that celebrated the unique benefits of being a Virgin Member – from VIP concert experiences to incredible fashion perks to amazing travel deals and countless other ways to 'belong.'
Agency: Leo Burnett
Chief Creative Officer: Judy John
Creative Director: Fernando Hernandez
Art Director: Mary Soroka
Copywriter: Shauna Roe
Agency Producer: Franca Piacente
Director: Ian Schwarz
Director of Photography: Christophe Collette
Editor: Mark Paiva
Colourist: Wade Odlum
Audio: Boombox Sound
Photographer: Nikki Ormerod
