Sharpie Venezuela
October 2011- January 2012
Regional social media brand kick-off
Objective:
●Increase brand awareness across graphic designer students.
Scope of work:
●Social media
●Content strategy
●Community management
●App development
Development:
●Create an amateur graphic design contest based on a Facebook app to celebrate the beginning of the Venezuelan professional baseball season.
Achievements:
●Garnered more than 500 followers and 4.000 fans.
●More than 1.400 people used the social app.
●Design Institutes started to ask about the presence of the brand in their campus.
●Expert designers volunteered themselves as jurors for the competition.
●Submitted more than 200 people to the contest.