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WABECO is a personal project by Paul Reis. It was initiated from the study of art deco elements, forms, shapes, and color. It was softened with rounded edges and unique transformations were given to a number of the characters. In addition to its deco style, WABECO would display well in vintage, industrial, as well as fashion applications. WABECO is unique and eye-catching when used as a large headline, but also displays well as lowercase in traditional copy.