Logo and visuals for a community garden in Tallinn called Pae aed.
It’s located in a residential area with many old Soviet gray buildings. The idea was to make something bright and colorful to get people’s attention that something new and unusual is happening around. This particular garden also has a park nearby with a lake and red bridge – it was used as inspiration along with the gray and beige color scheme of old buildings.
Contrast shows not only in colors but in roundish and more strict shapes.
Set of stickers represents fruits and veggies you can grow in a community garden.
Colorful posters can be used for short messages and for big chunks of information in 2 languages.
