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Work under the company "Creative Action Design", London. Freelance job with Miss Gwendoline Abou Jaoude, branding instructor in Notred Dame Unive… Read More
Work under the company "Creative Action Design", London. Freelance job with Miss Gwendoline Abou Jaoude, branding instructor in Notred Dame University, Lebanon. Read Less
Published:
Qatar Philharmonic Orchestra was in need of a new brand identity to shine.
In order to present two options for the client, I have worked with Miss. Gwendoline Abou Jaoude, Branding instructor in Notre Dame University, and founder of BRANDEM, a design agency based in Lebanon. Also freelancer for the company Creative Action Design based in London, UK.
I enjoyed every moment working on this project, because I wanted to give the identity a modern look but keeping in mind to show the spirit of Qatar, through a musical feel.
The first option, illustrates the Cle de Sol, but to come out of the mainstream, I have illustrated it in a way that if you rotate to the left you can read Qatar.
CHOSEN OPTION
Presenting the official brandmark of QPO.
THANK YOU.