Qatar Philharmonic Orchestra was in need of a new brand identity to shine.
In order to present two options for the client, I have worked with Miss. Gwendoline Abou Jaoude, Branding instructor in Notre Dame University, and founder of BRANDEM, a design agency based in Lebanon. Also freelancer for the company Creative Action Design based in London, UK.
I enjoyed every moment working on this project, because I wanted to give the identity a modern look but keeping in mind to show the spirit of Qatar, through a musical feel.
The first option, illustrates the Cle de Sol, but to come out of the mainstream, I have illustrated it in a way that if you rotate to the left you can read Qatar.
Presenting the official brandmark of QPO.