Qatar Philharmonic Orchestra was in need of a new brand identity to shine.
In order to present three options for the client, I have worked with Miss. Gwendoline Abou Jaoude, Branding instructor in Notre Dame University, and founder of BRANDEM, a design agency based in Lebanon. Also freelancer for the company Creative Action Design based in London, UK.
I enjoyed every moment working on this project, because I wanted to give the identity a modern look but keeping in mind to show the spirit of Qatar, through a musical feel.
The first route presented illustrates the "Clés de Sol", if you rotate the logo you can read Qatar in arabic.
Although the lines are rough, they also have a finness flow. The orchestra is exactly like that, the music goes from loud and intense to soft and low.
Presenting the official brandmark of QPO.