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Work under the company "Creative Action Design", London. Freelance job with Miss Gwendoline Abou Jaoude, branding instructor in Notred Dame Unive… Read More
Work under the company "Creative Action Design", London. Freelance job with Miss Gwendoline Abou Jaoude, branding instructor in Notred Dame University, Lebanon. Read Less
Published:
Qatar Philharmonic Orchestra was in need of a new brand identity to shine.
In order to present three options for the client, I have worked with Miss. Gwendoline Abou Jaoude, Branding instructor in Notre Dame University, and founder of BRANDEM, a design agency based in Lebanon. Also freelancer for the company Creative Action Design based in London, UK.
I enjoyed every moment working on this project, because I wanted to give the identity a modern look but keeping in mind to show the spirit of Qatar, through a musical feel.
The first route presented illustrates the "Clés de Sol", if you rotate the logo you can read Qatar in arabic.
Although the lines are rough, they also have a finness flow. The orchestra is exactly like that, the music goes from loud and intense to soft and low.
CHOSEN OPTION
Presenting the official brandmark of QPO.
THANK YOU.