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    An ad campaign focusing around the idea of getting away from the city.
Target Audience: Hard working city dwellers
Strategy: Use truths about life in the city to remind people that it's been too long since they've been out in nature. Connect viewers to the Coleman brand by offering to set them up with a "Get Away" plan that can be custom generated through a mobile website based on what you would like to do and who you're going with. Nearby camping locations, camping ideas and recipies, as well as coleman products would all be shared.