Kaplankaya is a luxury, sustainable development in South West Turkey. Its contemporary architecture blends in seamlessly with the local surroundings.

 

I worked as part of the naming team for the development and its zones. Using a fusion of Turkish and English, we created a sense of place that felt premium, yet authentic. The name Kaplankaya itself is a portmanteau of the Turkish for Anatolian Tiger (which used to roam the area) and stone, after a distinctive rocky outcrop at the site. 

 

The main brochure for the development, which I wrote,  had to appeal to an affluent audience, many of whom only speak English as a second language. Copy needed to be evocative, yet simple. And yes, that does mean using the word 'luxury' rather more than I would have liked.