Pacha of London Jewellers have been in the business of buy and selling luxury, high-end brand watches such as Richard Mille and Audemars Piguet for over a decade. Many business inquiries were made through their Instagram account, and all content for their social media was captured and edited using an iPhone.

The owners wanted to step up their game and professionally showcase their timepieces so that their new content would resonate with clients who are interested in luxury timepieces. Pacha of London approached me to photograph, create graphic content and manage their social media.

All watches were photographed on-site within a studio set up and then retouched later in post-production. Once all images were edited and resized, they would be placed within a posting schedule alongside a mixture of photography and graphic content. The work elevated the brand's look therefore generating more sales, social engagement and followers within a short period.