HERO FINDERS
The challenge, set by The Walt Disney Company for the 2021 D&AD New Blood awards, was to promote Disney’s 100th anniversary in 2023, dubbed as “A 100 years of Wonder”.
The target for this campaign was young adults: so many people who grew up with that Disney wonder. This brand wanted to avoid remaining as something from the past of these people, wanted to be able to be part of their lives again. After all, life is nothing more than a tale.
