The challenge, set by The Walt Disney Company for the 2021 D&AD New Blood awards, was to promote Disney’s 100th anniversary in 2023, dubbed as “A 100 years of Wonder”.

The target of this campaign was young adults: Disney wanted not to remain as something from their past, but wanted to make them fall in love again, and wanted to be part of the rest of their lives; after all, life is nothing more than a tale.​​​​​​​




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Este proyecto ha sido creado en Zinkproject, Máster en Creatividad Publicitaria,
 por Gabriel Rivas y David Casares.
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Gabriel Rivas