F**d Pauer - Irriverent visual identity for a dietitian.
F**D /fud/ Food
“All you need as nourishment for your body and soul. Good food is far more, and it deserves to be treated with respect, therefore, more than a censorship, think of it as a protection, as if to defend an entire world of real food, territoriality and quality, popular tradition
and gastronomic research, nutrition and balance, health and taste. We are what we eat, so we can only choose and expect the best.”
PAUER /paüer/ Power; energy
“A kind of phonetic transcription for the english word “power” just to further highlight the great, envied and valuable culture of our country
in the culinary field. “PAUER” as an intensifier used to express more clearly, the multiplicity of meanings of a synonym that precedes it.
How strongly it affects our daily lives, how necessary it is as a food vehicle and as a source of pleasure. How cleverly it combines roots, environment, innovation, dreams and wellbeing.”
